Competing against established players isn't a product problem — it's a positioning problem. Here's how early-stage founders should think about carving out space in a market that already exists.

Most founders treat naming like a branding exercise. It's actually a strategic one. Here's how to approach the decision that sets the frame for everything else.

In a market where anyone can build a product, brand is the one thing that can't be copied. Here's why early-stage founders can't afford to treat it as an afterthought.